TVS Motor Company and BMW Motorrad mark an illustrious 10 years of their strategic partnership in the world of two-wheelers.
The partnership between these industry titans has achieved numerous worldwide firsts in a variety of fields, including product development, fine design, technological innovation, knowledge exchange, and the creation of common platforms for their broad global audience.
In April 2013, TVS Motor Company and BMW Motorrad began their long-term strategic partnership with the goal of creating sub-500cc bikes with a worldwide audience. Four great models have been born from this synergy under the 310cc platform: the legendary BMW G 310 R, the daring BMW 310 GS, the track-focused BMW G 310 RR, and the top-of-the-line TVS Apache RR 310. These motorcycles have won the enthusiastic support of consumers in important regions in the EU, USA, Latin America, Japan, China, and India, garnering a fan base of over 140,000 riders.
The two giants expanded and strengthened their partnership in December 2021 as a result of this cooperative victory. Along these lines, TVS Motor and BMW Motorrad have teamed up to develop cutting-edge technologies and new platforms, such as those for electric vehicles. Additionally, as a crucial component of this enlarged partnership, TVS Motor Company’s remit now includes envisioning and designing future BMW Motorrad marvels while maintaining the highest levels of quality, supply chain management, and industrial acumen.
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Dr. Markus Schramm, the Head of BMW Motorrad, echoed these sentiments, asserting, “A decade of partnership between BMW Motorrad and TVS Motor Company stands as a testament to our shared success and tenacity. What commenced as an idea ten years ago has metamorphosed into an extraordinary narrative of triumph. Our synergies have borne fruits in the sub-500cc domain, giving rise to exceptional offerings. The BMW G 310 R and BMW G 310 GS models have enjoyed unparalleled popularity, etching their presence as integral cogs in BMW Motorrad’s global accomplishments. Thus, the evolution of our partnership to encompass forward-looking technologies and sustainable mobility solutions, including the groundbreaking fully electric masterpiece BMW CE 02, becomes a seamless stride in shaping a joint future with TVS Motor Company.”
TVS Motor’s Hosur manufacturing hub, a key contributor to BMW Motorrad’s global output, now churns out nearly 10 percent of their motorcycle production. The triumvirate of BMW Motorrad’s stars – BMW G 310 R, BMW 310 GS, and BMW G310 RR – now illuminate roads across a sprawling canvas of 100+ nations.
first published: August 16, 2023, 16:21 IST
last updated: August 16, 2023, 16:21 IST