exactly one year ago Marketing Technology Company Snappy Kraken Announcing Acquisition of Industry Website Builder Advisor website To make the planner web page better.
On Tuesday, the Florida-based company said the move, and a series of others over the past year, have been rolled up into a new integrated product for advisors looking to build more meaningful relationships with their clients. announced that it was
“Our goal is to reduce the time financial advisors have to spend on marketing while helping them build meaningful connections with their customers and ideal prospects.” Robert Sofia, CEO of Snappy Kraken In a statement, Mr. “Snappy Kraken’s comprehensive, research-driven campaigns are an industry exception in that they deliver verifiable results. We are proud to offer tangible added value to the advisors we serve.”
The company’s revamped digital marketing strategy includes a personalized website and branding tailored to the advisor’s ideal client. Marketing automation featuring your own original content. Text message marketing via Snappy Kraken’s Convos platform.A ‘done for you’ marketing solution called Freedom360 This eliminates the need for advisors to manage the entire marketing system alone.
Company leaders say the product offering follows the acquisition of Advisor Websites announced in May 2022. This also reflects a desire to provide advisors with marketing tools to better serve their clients, grow their relationships and grow their companies.
according to First State of Advisor Websites Industry Report In a study released in 2022, 70% of consumers said websites were the most influential channel when making purchasing decisions.
Additionally, more people are seeking financial advice online, with 80% of prospects doing their own research online before choosing a financial advisor.
To date, Snappy Kraken has launched over 150,000 campaigns, launched over 5,000 websites, and sent millions of emails on behalf of advisors nationwide.
Snappy Kraken co-founder and chief marketing officer Angel D. Gonzalez said in a statement: “Advisors and the people they serve are worth more than that. Marketing must be important, and it is through compelling offers and strategies built to deepen relationships.”
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