here we go again.
when business insider News that Range, a self-proclaimed ‘startup trained to provide financial advice’, has received $12 million in Series A venture capital funding led by Google’s AI-focused venture fund was announced earlier this week.
Lived and worked at two start-ups, watched, heard and worked with them for the past 23 years as an analyst studying both digital asset start-ups and legacy companies at the same time. I’ve been Range’s co-founder and CEO, Fahad Hassan, said in an article, before declaring that they would replace his financial advisors.
“We are going to make that wealth advisor a computer … and it will happen. It is a question of when, not if it will happen.”
Tell me something you’ve never heard before.
Yet you are still here.
And of course I had to dig into this to find out more.
According to the article, Range launched in 2021 and hired multiple financial advisors to help train the AI models that will eventually replace the advisors.
For more information, see the company’s About Us page and the “Letter from the Co-Founders” on the website.
“After getting married a few years ago, I found myself spending a lot of time on the new challenges of financial planning with my partner.
For the next two years, I did what millions of people do. We sporadically updated large spreadsheets and emailed each other updates.
Our numbers got old quickly, our plans got harder, and we spent half our time getting to the same page. Moreover, I wasn’t even sure if my calculations were correct.
Fed up, I started looking for ways to be a better “adult” financially.
After months and dozens of tools, I enlisted a brilliant engineer and friend, David, to help me solve this problem.
He was passionate about his work at Amazon, but he left the company’s thrilling work environment to build a system not just for me, but for everyone who needed financial management help. decided.
Since launching Range in 2021, through user interviews, research, and lots of testing, we’ve learned what’s missing beyond a basic financial monitoring tool: financial planning.
Our users didn’t just want to type in a few numbers and walk away, but a platform that helps them holistically guide themselves, their families, and others through their decades-long journey. The problem we quickly identified was cost.
99% of Americans don’t have a financial planner. Either they are too expensive or the investment minimum is crazy. Financial planning shouldn’t be just for the rich, it should be available to everyone.
Join us in making this dream a reality for millions of people looking for more than their budget!
Fahad & David”
oh where do i start? Have these guys been living under a rock for the last decade?At least since 2007, when Mint.com came along, he’s had some alternatives to using spreadsheets.
I also suspect that many hourly financial planners, or those who specialize in planning rather than fee-based financial advisors, have problems with many of the above.
Here the déjà vu really started.
In the “About” section of Range’s press release announcing the funding, the company said it intends to help “democratize access” for families in need of financial assistance.
No one can copyright those words, but I first saw them when I joined Wealthfront in 2013. It’s part of their mission, and part of that of another incumbent robo-advisor, Betterment.
Remember how they were supposed to replace financial advisors?
Many advisors still like to hate these two companies, but they were the pioneers of low-cost, fee-based investing (and now they’re moving from financial planning to tax loss harvesting to bank-like cash). We offer many other services, up to accounts).
Meanwhile, Range currently offers investment services, tax planning, retirement planning, real estate planning, insurance optimization, and education planning services.
It works by taking the questions clients and prospects have for advisors and other forms of structured and unstructured data and feeding it into machine learning algorithms or applying generative AI to the process.
There is no minimum investment, but Range charges $4,800 for an annual platinum membership, $600 quarterly, or $2,400 for an annual premium membership without a free trial.
According to Range’s website, “Why is there no free trial? We invest in our members to provide a superior service experience from day one.”
And with the new funding, the company will “grow its product and engineering teams to accelerate the delivery of Range to customers. to automate aspects of property and tax planning.
Range isn’t the only one that does this. In fact, AI in the financial advice space is so crowded that it will be the subject of our next feature. Wealth Management.comOne of the most promising companies I’ve spoken to intends to double the power of their advisors.
In other words, instead of replacing Advisors as Range wants to do, this other startup will help Advisors handle three times as many customers by the end of this year. Within a few years, it is expected to double.
how? By enabling AI to answer many questions and perform many functions, it can generate meeting summaries and turn them into action items (many of which AI will be able to do on its own), and communicate with customers. You can take over communications (by customizing and monitoring advisors). ) is just an example.
The advisor’s mindset here can help you reduce your own costs, increase your productivity, and in turn be able to better serve more clients.
Instead of replacing advisors, they help make them more efficient. Like many fintech tools you already use today.
What bothers me most is that many venture capitalists and startup founders clearly don’t care about history.
They don’t see what happened before. So we spend a lot of capital reinventing the wheel before we get to the hard-to-solve problems. Many of them fail too quickly.
My hope for Range is that all is not wasted. Their mission to replace advisors with AI is that they will somehow meet other AIs along the way that are meant to serve advisors and, as a result, be able to better serve more clients. That’s it. Synergy.
I have my doubts.