Finance expert and best-selling author Bob Chitrathorn empowers aspiring entrepreneurs through inspiring journeys and unique mentorships

Financial Advisors


press release

Published May 16, 2023

Financial expert Bob Chitrasorn is the co-founder and bestselling author of Simplified Wealth Management. “Desire to succeed” Sharing his incredible journey and secrets of success with aspiring entrepreneurs, he continues to make waves in the world of business and entrepreneurship.

Bob’s career began in 2004 when he discovered his passion for personal finance and later co-founded Simplified Wealth Management. His experience includes working at H&R Block and a strong interest in real estate. While working for CSUSB, he found his vocation. It’s about empowering others to make the best decisions for their financial lives. Bob’s professional achievements, which began by helping his parents navigate financial complications, soon took off by leaps and bounds. Today, he boasts an impressive portfolio with over 19 years of industry experience and hundreds of clients who appreciate his expertise.

bob’s 2nd best-selling books, “Desire to succeed” It epitomizes his unique approach to business success, leadership and motivation. Through his vivid storytelling, Bob shares valuable insights gained from his personal experience as an entrepreneur, listening to the needs of his customers as his parents did, and turning complex financial strategies into actionable plans. Emphasize the importance of breaking down into

His book also focuses on overcoming the fear of failure, an obstacle that holds back many budding entrepreneurs. By providing a truthful and transparent account of his journey, Bob encourages readers to stay motivated and focused on their goals, even during difficult times.

Designed as a roadmap for aspiring entrepreneurs, “Desire to succeed” It helps individuals understand that success is not a linear process and that overcoming obstacles and failures is essential to achieving their dreams. Bob Chitrathorn’s unique motivational approach and guidance encourages entrepreneurs to stay focused on their goals and make better informed decisions.

Bob’s unwavering passion and dedication to motivating and mentoring entrepreneurs has earned him well-deserved recognition and respect within the industry.Whether you’re a startup founder, a small business owner, or someone considering taking the plunge into entrepreneurship, Bob Chitrasorn’s “Desire to succeed” This book is a must-read, providing readers with the tools, strategies, and inspiration to achieve their ultimate business vision.

To embark on your journey towards entrepreneurial success and secure a copy of Motivation for Success, Visit Amazon today.

The Drive to Success will be the first documentary book to share the stories of successful entrepreneurs and their failures. The book also features stories about how these entrepreneurs learned from their failures, overcame adversity, and ultimately succeeded.

Chitrasorn said: “This documentary book will help you discover your strengths and weaknesses as an entrepreneur, identify opportunities for improvement, develop strategies that work for you, and ultimately increase your chances of greater success. It helps, because you hear stories of failures so you know what not to do and how to learn and grow from them.With the right attitude and dedication, failures can be turned into successes.”

Chitrasorn said of the book: “This book is not about luck or overnight success. It is about hard work and determination in the face of adversity. A guide to how to use it positively to help your business reach new heights.This book is not for those who are looking for a shortcut to the top, but learn from failure and work hard. If you are ready to do so, this book will be a valuable resource for achieving greatness.”

About Bob Chitrathorn

Stipong Robert Chitrasorn (Bob for short) came from a poor family. Born to his parents Phutthachart and Sakul Chitrasorn, Bob grew up in a mobile home park in Colton, California. His parents moved him from Bangkok, Thailand to Michigan in 1974, before settling in Southern California. As a child, Bob didn’t realize how talented others were until he broke out of the ghetto to go to his friend’s birthday party. There, he sees the luxury of living the American Dream and the possibilities that lie ahead.

For the Chitrathorn, life in America was a gift and they were proud owners of American property. They laid out food on the table and worked hard to get Bob and his sister Crystal to school. Bob had a sandwich with nothing but cheese on it, and he was still blessed. He learned that his perspective makes a big difference in life.

In his mother’s words, “Education is like money in the bank.” She still teaches nurses, but she and her factory worker Sakul make sacrifices to make life better for Bob and Crystal. They sent their two children to a private high school and then helped them with their college tuition.

Their dedication and sacrifices have not been in vain. Bob received a full ride scholarship in his first year at Sierra University before transferring to California State University, San Bernardino. He holds a BA in Finance and a BA in Real Estate with a minor in Business Administration. Despite his demanding course load, Bob graduated with honors and was made a member of the Golden Key Honor Society.

In 2004 Bob became a financial advisor. This gave me the opportunity to make a good living while helping others make the best decisions for their financial lives. Although he briefly worked for his H&R block and also considered real estate, he found his passion in personal finance. While Bob attended his CSUSB, his parents worked with his Life agent in New York. Bob was always present at their meetings. He found that by listening to his parents’ goals and communicating the pros and cons of their decisions, they listened to his parents more often than their own advisors.

When Bob became an advisor, it was only natural for Mr. Phutthachart and Mr. Sakur to work alongside their son, who was always attentive to their needs. With over 18 years of experience in the industry, he now has, mentors and influences hundreds of clients beyond his parents. Bob recently joined his newly formed Simplified Wealth Management to help grow new brands and help shape the next generation of financial his advisors.

In 2016, Bob contributed a chapter to the book by bestselling author and acclaimed motivational speaker Brian Tracy. The book Success Manifesto: The World’s Leading Entrepreneurs and Professionals Reveal Their Secrets to Mastering Health, Wealth and Lifestyle gave Bob an opportunity to share his love of planning and clients.

He holds Series 6, Series 7 and Series 63 registrations with LPL Financial, Series 65 registrations with Strategic Wealth Advisors Group, LLC, and licenses in life, health and long-term care insurance. He also earned his Certificate in Financial Planning from the Pepperdine Graziadio Business School. Bob has been married to the love of his life, Brittany, for 10 years. They live with their rescue dog, Maisie, in a house in Riverside, California, with a pool, putting green, and a Pittsburgh Steelers-themed bar that’s perfect for Sunday Night Football.

Free Property Planning, Free Second Opinion, Investment Review/Analysis: http://www.planwithbob.com/

Bob Chitrathorn is the registered representative of LPL Financial, a FINRA/SIPC member, and securities offered through LPL Financial. Investment advice is provided through Strategic Wealth Advisors Group, LLC, a registered investment advisor. Strategic Wealth Advisors Group LLC. and Simplified Wealth Management, Inc. are separate entities from LPL Financial.

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