Cetera Appoints Mike Durbin as CEO of Cetera Holdings

Financial Advisors


A former Fidelity executive approached Cetera to position it as the market leader in the next chapter.

Expansion into new markets and adjoining geographies facilitates continued growth and provides advisors with more choice.

Los Angeles, May 17, 2023 /PRNewswire/ — Cetera Holdings, the holding company of Cetera Financial Group, a premier financial advisor and wealth hub that enables financial advisors and financial institutions to optimize professional management and value creation, today announced Mike Durbin as CEO. In addition, Mr. Durbin will serve on Cetera’s board of directors. Adam Antoniades He will continue to serve as CEO and member of the Board of Directors of Cetera Financial Group.

Durbin’s appointment represents a deliberate next step in Cetera’s evolution, positioning it for continued growth as a market leader and disruptor. He is uniquely qualified to accelerate the organization’s strategy, introduce adjacent functions and channels, and expand Cetera’s addressable market. In his most recent role at Fidelity, Mr. Durbin was Head of Fidelity Institutional. The Institutional will be a division of Fidelity Investments dedicated to providing custody and clearing, third-party product and asset management services, and Fidelity Assets to third-party advisors and institutions during his tenure. bottom. Marketing and sales of management products and Fidelity Capital Markets. Mr. Durbin previously served as Head of Fidelity Institutional Investment and Technology Solutions, President of Fidelity Wealth Technologies and President of Fidelity Institutional Wealth Services. Prior to joining Fidelity, Durbin was Chief Operating Officer of Domestic Sales for Global Wealth Management, Head of International Private Wealth Management, and Chief Strategy and Risk for Global Private Investor Group at Morgan Stanley. He has held various leadership positions, including director.

“I am very excited to welcome Mike to the team and look forward to working with Cetera and the advisors to achieve long-term success,” said Antoniades. “Mike’s deep expertise and background in the RIA, retirement, custody and liquidation areas, as well as his proven track record of leadership and innovation, further solidify Cetera’s position as the ultimate destination for financial advisors and financial institutions. It will help you to

Known as the pioneer of Wealth Hub, Cetera empowers advisors to affiliate in the way they see fit. The Cetera Wealth Hub helps ensure that each advisor’s affiliation model increases growth levers in a way that increases the value of their operations, people and legacy throughout the professional lifecycle of their operations. Cetera provides growth and succession resources for financial professionals, financial institutions, and large corporate leaders, a cutting-edge advisor technology stack, and, importantly, an integral part of a rich and thriving ecosystem of financial professionals. provide an experience that is part of

“We are honored to join a growing group of industry leaders at a pivotal time for the financial advice industry,” said Durbin. “Cetera is well positioned for exponential growth by continuing to deliver new and innovative capabilities to advisors through the Wealth Hub, truly meeting the changing needs of today’s top advisors. I look forward to working with such an extraordinary team in their service to ” and the institution. ”

“Cetera is well positioned and ready to take advantage of today’s opportunities, and Mike is well qualified to lead the organization into its next chapter of success and get there.” Tony Salewski, Managing Partner of Genstar Capital. “We, along with Mike, Adam and the entire Cetera team, look forward to continuing to execute our new five-year plan and achieving meaningful growth.”

For more information on Cetera, please visit www.cetera.com.

About Cetera Financial Group®

Cetera Financial Group (Cetera) is the premier financial advisor wealth hub for financial advisors and institutions to optimize management and value creation. Cetera moves away from the commoditized and homogenous IBD model to provide financial professionals and institutions with modern solutions, support and services for growth, expansion and transition through mergers, divestitures, investments and succession planning. increase. Cetera proudly serves independent financial advisors, tax professionals, licensed administrators, large corporations and even institutions such as banks and credit unions, building an established replication for scalable growth. Provide a possible blueprint.

Based in more than 8,000 financial professionals and their teams, Cetera oversees: $330 billion in managed assets $116 billion in current assets under management March 31, 2023. Cetera’s Voice of the Customer (VoC) program vigorously measures an advisor’s experience and satisfaction 24/7 with a recent Advisor Satisfaction Study containing over 21,000 reviews. It currently ranks 4.8 out of 5 stars.

Visit www.cetera.com and follow us on LinkedIn, YouTube and Cetera. twitter and facebook.

“Cetera Financial Group” refers to a network of independent retailers including Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (sold as Cetera Financial Institutions or Cetera Investors), Cetera Financial Specialists LLC and others. All companies are his FINRA/SIPC members. Location: 655 W. Broadway, 11th Floor, San Diego, California 92101.

An individual affiliated with a Cetera company may be a Registered Representative who provides brokerage services only and receives transaction-based commissions, an Investment Advisory Representative who provides investment advisory services only and receives an asset-based commission, or a Registered Representative. Both are investment advisory representatives. We can provide both types of services.

Source: Cetera Financial Group





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